“Social media creates communities and not markets.” Don Schultz, the famous marketing researcher, has noted, emphasizing how these communities foster real connections and become dedicated customers and ambassadors of a brand. In today’s time, if social media marketing is not a part of your vital strategy, your marketing efforts are incomplete.
Take a look at this data-
Yes, that's more than 2 billion people of the world using social media! No wonder, harnessing the potential of Facebook, Twitter, Instagram, LinkedIn, and other platforms to get conversions would be a shortcut to success. Here are some simple and effective social media tips that can help grow your business-
1) Effective content calendar
Planning blogs and posts in advance will help you roll out your agenda in a structured manner. Consider using keyword research and SEO tools for better discoverability. Also, keep a check on the social media handles of your competitors.
2) Be Trending, Be relevant
No matter what line of business you are in, aligning your social posts with ‘hot/trending topics’ will reflect the freshness and spontaneity of your brand. It is always a good idea to plan and connect your social media marketing campaigns with the emotional mood of society. Moreover, using trending hashtags correctly will enhance your online traffic.
3) Don’t over-promote
Firstly, research which platform does your target audience use the most? Secondly, create a robust online presence there and dominate the platform! Thirdly, cross-link your other profiles of different platforms. Consequently, select an influencer who can embody your brand authenticity and authoritatively. But be wary of over-promoting in the garb of content marketing. Many businesses fall in this trap and treat social media solely as an advertising platform. Here, you may want to apply a 1:6 rule. For every direct/indirect promotional post, there should be 6 content-based posts.
4) Use Retargeting ads
A greater ROI can be achieved by retargeting ads on social media. Take this scary statistic- 96% of visitors that land on your webpage may not buy. In such a scenario, running your ads & offers on social platforms frequented by those visitors can put you on the fore of your potential customers!
5) Create interactive posts
Posts that drive people to think and ask relevant questions are most likely to get comments. Use infographics, cartoons, quizzes, and videos in posts. For example, if you sell gadgets, your posts can feature videos of famous gadgets of yesteryears to ignite nostalgia. Then ask the question- Which is your gadget: Then & Now? The responses would promote genuine interaction and community building among visitors.
6) Make customer the hero
Although user-generated content has been around for years, it is only recently that brands have started to integrate them in social media marketing. Reason? As per Yotpo Benchmark survey, its conversion rate is gold standard! In a sample size of half a million people, those who see UGC is 166% more likely to convert than those who don’t. So reply them on a regular basis and retweet or refunnel their posts on your page whenever relevant!
7) Let the experts do it
Social media is a dynamic sphere and it can be overwhelming for both established businesses and start-ups. You need to keep evolving your strategy based on user behavior and engagement. In such a scenario, it is best to delegate the responsibility of social media marketing to agencies and experts who can customize it as per your business goals.
Which of these social media tips did you like the most?
